The solar industry is becoming more competitive by increasing the efficiency of the panels that companies are now producing. Trina’s solar panels can produce 274 watts with cell level efficiency of 18.7%. This is compared to current typical efficiencies of 13-14%, a huge difference in terms of output per panel. This will increase competition among panel makers and thus push the price down for consumers. New innovations in solar include solar shingles and solar skylights, all pointing to a brighter future for the industry.